Should a firm change the positioning depending on the market

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Reference no: EM132512420

Provide a graduate-level response to each of the following questions:

Question 1: This question gives you more market sizing practice (it's a skill you'll need). Using the logic from the chapter, try to estimate the possible market for the number of pairs of football pants a manufacturer could sell in your city. Hints:

Go online and find the number of high schools in your city's school districts. If you live in a large city, focus on only the largest school district.
Assume that 90% of those high schools have both a varsity football team (with 40 players) and a junior varsity team (35).
Assume also that each player gets 2 pairs of game pants (one in the dark school colors, and one in the light), and on average, 1.5 pairs of white pants for practice

Question 2: Should a firm change its positioning depending on the market? What are the potential advantages and disadvantages of doing this?

Question 3: Some companies have traditionally been known for their excellence in tangibles, e.g., Xerox in copiers, IBM in computers, who now describe themselves as primarily service companies. Do you agree? What does it take for a company to declare itself as a service organization (e.g., a percentage of business, a certain strategy or mission)? What would it take for you to believe such a claim ?

Reference no: EM132512420

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