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Should a company knowingly engage in brand cannibalization

Assignment Help Marketing Management
Reference no: EM131915639

Question: The fifth and final homework assignment will be for extra credit (optional).

Should a company ever knowingly engage in brand cannibalization? When might brand cannibalization actually benefit a company?

Be as specific as possible. You may need to use references other than those provided in the text book.

Reference no: EM131915639

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