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Short-term memory and long-term memory

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Reference no: EM131802556

1. What are the differences between short-term memory and long-term memory.

Give an example of how managers can use their knowledge of how each of them works for a product packaging for a shampoo product.

2. What do you think is the easiest way to change an existing attitude?

Explain why. Give an example how New Zealand Government could change attitude towards smoking.

Reference no: EM131802556

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