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Short-term and long-term lobbying in european union

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Explain the strategic difference between short-term and long-term lobbying in the European Union. What are the key institutions to approach for efficient European Union lobbying? Why do non-EU interests also lobby in Brussels and for what current issues?

(PLEASE DON'T COPY PASTE FROM GOOGLE AND WIKIPEDIA, MUST HAVE IN TEXT CITATIONS AND APA CITATIONS FROM AT-LEAST 3 PROFESSIONAL REFERENCES AND 700 WORDS AT-LEAST)

Reference no: EM131081177

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