Shoppers-naturalistic analyzing

Reference no: EM1354889

Market researchers have recently begun observing people shopping for new cars, using products such as laundry detergents, or eating ice cream at home. These researchers may ask permission to snoop in people's refrigerators or closets to see what things they contain.

List some advantages and disadvantages that this type of research might have over surveys of consumer attitudes.

Reference no: EM1354889

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