User Account

All Pages

Shipping business as function of competitive advantage

Assignment Help Marketing Management
Reference no: EM133091633

Scenario

You are the customer service manager for a regional shipping business similar to Fedex and UPS. Unlike your larger competitors, you lack the ability to follow deliveries, trucks, and drivers while on their routes each day, because the current trucks do not have GPS tracking sensors.

In the last few months, customers have voiced several complaints. Customers complain that:

They cannot get up-to-date information about where their packages are in the delivery process

Deliveries are not arriving on the day promised

Delivery drivers are arriving after the 3:00 p.m. cut off time for all deliveries

Your shipping business cannot afford to lose customers to the larger shipping companies that have more advanced technology and the ability to assure customers have timely tracking information. In response, you have been asked by upper management to evaluate installing tracking/GPS devices on all trucks. These smart devices which are connected to the Internet via cell phone connections could provide valuable details about truck locations throughout the day.

Prepare a proposal for management sharing with them how these smart devices will provide needed information to improve customer service. Be sure to support your recommendations with credible resources. Using the assigned readings in this module is a good starting point. Research databases are listed in the Resources area below.

Prepare a proposal for management which will discuss the general capabilities of GPS tracking sensors. Also, examine the ability to provide more information, describe the reaction of employees, and define any privacy and security concerns regarding using GPS tracking sensors.

Your company's leadership may not be familiar with this technology, so be thorough in your description of the technology.

Compare the pros and cons of using the tracking devices in the shipping business as a function of competitive advantage.

Examine how knowledge of each truck's location and delivery times will change the shipping business.

Explain how this tracking/GPS system will affect this business's ability to compete with similar companies.

Describe how truck drivers might react to having tracking/GPS devices on the organization's trucks.

Define any privacy/security concerns in using tracking/GPS devices on the trucks.

Reference no: EM133091633

Questions Cloud

Explain effective communication behaviors : Explain Effective communication behaviors and also cite reference. complete this essay in 300 words
Process for applying for a business loan : Contact a local bank and talk to the commercial lending officer to find out the process for applying for a business loan.
Provide the definition for globalization steger uses : 1. Provide the definition for globalization Steger uses. How would you change it?
Artificial intelligence in investment company : Compares the pros and cons of using artificial intelligence in the investment company.
Shipping business as function of competitive advantage : Compare the pros and cons of using the tracking devices in the shipping business as a function of competitive advantage.
Identify key ideas within confucianism : Identify key ideas within Confucianism. And explain each along with why and how that was important in china's evolution as a civilization
What caused the demise of the soviet state : Why did the Cold war end and what caused the demise of the Soviet state? Was it the arms race with the US, domestic economic failure within the USSR
Marketing intelligence and marketing research : Explain how marketing intelligence differs from marketing research. Which is more valuable to a company? Why?
Forest management sounds contradictory : What do you think the U.S. Forest Service's objectives should be in this decision? Do you think this is a reasonable criterion for theForest Service to use?

Reviews

Write a Review

Marketing Management Questions & Answers

  Integrated marketing communication

Developing an IMC plan of Amazon that aims to create awareness and knowledge amongst Singaporean  consumers of the ethics involved in buying clothing made from Bangladeshi factories  .

  Multiple choice questions on e-commerce

The assignment in Computer Science or Information Technology is about multiple choice questions, particularly in e-commerce. Questions such as types of e-commerce websites, commercial websites, disintermediation, Platform for Piracy, the data that ca..

  Balanced scorecard for red lobster

The assignment in marketing is about Red Lobster, which is one US and Canada's most loved seafood restaurant. It has hundreds of outlets in US and Canada and it now wants to expand further. The approach adopted by Red Lobster has been discussed in fu..

  Marketing plan - marketing audit, swot and smart report

The assignment in marketing is about preparing a marketing plan. As part of marketing plan, the SWOT analysis, assessing the competitive position, identifying critical competitive issues, marketing objectives, strategy and actions have been suggested..

  Marketing plan

Marketing deals with preparing a marketing plan for either an existing product or a new product. Various aspects about launching a new product into the market are discussed ranging from the industry the product belongs to, goals and vision of the com..

  Yamato corporation analysis - harvard case study

Please refer to the PDF for the Case Study and questions.The case study from Harvard Business School is about Yamato Corporation, a parcel delivery company which provides door to door delivery in Japan.

  Marketing plan - create a new product

The assignment in marketing is about competitive analysis for a new product namely "heated insoles". These heated insoles can be put in shoes and they can protect the wearer's feet by keeping them warm during cold winters.

  Report on digital marketing strategy for a website

Promotion strategies of  the one's own developed website

  Integrated marketing campaign of mccafe

Integrated marketing campaign for McDonald's McCafe. McCafe has been launched in Canada. This is a case study which involves the use of digital marketing and social media marketing apart from regular marketing such as TV and radio. All these more are..

  New product development at adidas

In this paper, the researcher also determines the different kind of practices used by Adidas to manufacture shoes for its customers.

  Managing services in competitive environment

Services can be defined as separately identifiable, intangible activities which provide want-satisfaction when marketed to household consumers and/or industrial users.

  Prepare a marketing plan

A marketing plan is an essential tool for any marketer, providing direction for a brand, product or organization. A marketing plan describes the marketing environment, marketing objectives and marketing strategies.

Free Assignment Quote

Assured A++ Grade

Get guaranteed satisfaction & time on delivery in every assignment order you paid with us! We ensure premium quality solution document along with free turntin report!

Submit Assignment

Academics

Major Subjects

Majors

Get In Touch

whatsapp: +1-415-670-9521

Phone: +1-415-670-9521

Email: [email protected]

TERMS & POLICIES

HELP & SUPPORT

All rights reserved! Copyrights ©2019-2020 ExpertsMind IT Educational Pvt Ltd