Shelf-space strategy in retailing

Reference no: EM131130459

In an article "Shelf-Space Strategy in Retailing," published in Proceedings: Southern Marketing Associa- tion, the e?ect of shelf height on the supermarket sales of canned dog food is investigated. An experiment was conducted at a small supermarket for a period of 8 days on the sales of a single brand of dog food, referred to as Arf dog food, involving three levels of shelf height: knee level, waist level, and eye level. During each day, the shelf height of the canned dog food was randomly changed on three di?erent occasions. The remaining sections of the gondola that housed the given brand were ?lled with a mixture of dog food brands that were both familiar and unfamiliar to customers in this par- ticular geographic area. Sales, in hundreds of dollars, of Arf dog food per day for the three shelf heights are given. Based on the data, is there a signi?cant di?er- ence in the average daily sales of this dog food based on shelf height? Use a 0.01 level of signi?cance.

Shelf Height

Knee Level Waist Level Eye Level

77 88 85

82 94 85

86 93 87

78 90 81

81 91 80

86 94 79

77 90 87

81 87 93

Reference no: EM131130459

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Shelf-space strategy in retailing : In an article "Shelf-Space Strategy in Retailing," published in Proceedings: Southern Marketing Associa- tion, the e?ect of shelf height on the supermarket sales of canned dog food is investigated.

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