Share your feelings regarding the theories and concepts

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Reference no: EM133681061

Assignment: Search Engine Optimization- Marketing Analytics in Digital Era

Student Learning Outcomes

I. Understand the primary business function of SEO.
II. Perform appropriate analysis in preparation for conducting a successful SEO campaign.
III. Accomplish key tasks associated with SEO for websites and other media
IV. Measure and report on SEO outcomes and make adjustments based on performance data.

Objective: Write a reflection paper of 2 to 3 pages, following APA style guidelines.

In this reflection paper, you are encouraged to choose any content you wish to reflect upon. However, ensure that your paper includes the following steps:

Step I: Identify and explain 3 to 4 theories or concepts that intrigued you the most during the course. Provide your interpretation of these theories or concepts to showcase your understanding of the material.

Step II: Share your feelings regarding the theories and concepts introduced in the course. Analyze them by applying them to real-life experiences, if possible. For instance, discuss any changes in your perceptions or attitudes towards a subject after completing the course.

Step III: Provide feedback on the course material, including both the textbook and simulations. Your comments and suggestions may be reported to the Stukent publisher for further consideration.

This course examines the strategic use of search engine optimization in marketing in order to build profitable customer relationships. Topics in the course will include consumer search behavior, search engines and algorithms, website user-experience, on- and off-page SEO, and strategies for conducting SEO campaigns for traditional and niche search engines. The course is designed to teach the fundamentals of SEO as well as provide practice with analysis and skills associated with doing SEO for a business or organization.

Reference no: EM133681061

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