Share of the market and share of the customer

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Reference no: EM13965585

1. When a company's processes, procedures, or policies used to "deliver" its products or services cause inconvenience to customers, we are likely to see what kind of turnoff? Give three examples of such turnoffs.

2. Name the three kinds of customer turnoffs described in the chapter. Who, in an organization, is primarily responsible for each?

3. What is the difference between "share of the market" and "share of the customer?"

Reference no: EM13965585

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