Reference no: EM132265765

1. Several psychological principles have important implications for speakers. Which of the following is true?

An audience member comes to the presentation with past knowledge of the speaker's topic and will judge the presentation based on selective perception.

An audience member comes to the presentation with limited knowledge of the topic and will remain open-minded throughout the presentation.

Each audience member organizes his or her unique construct of the content presented, which is unrelated to listener experience and openness to change.

There is no need for the speaker to attempt to construct imaginatively how the audience will interpret the message because it is impossible to know in advance.

All of the above

2. Statistics used to assess the strength of relationships for categorical data may be sensitive to all of the following except _____.

table shape

number of cells in the table

type of sample

sample size

marginals

3. Which of the following measures is used to assess the strength of relationships in cross-classification tables?

Nonparametric measures of association

Parametric measures of association

ANOVA

Regression

R-test

4. The technique used to provide a more simple and interpretable picture of the relationships between factors and variables is called _____.

rotation

regression

resistance

principal components

residual analysis

5. Suppose you cross tabulate consumption rates with income and find no apparent relationship. When age is introduced you find that there is a relationship between consumption and income within age groups. This is an example of a(n) ________ variable at work.

Antecedent

Component

Extraneous

Intervening

Suppresser