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Several product versions of the same product

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Reference no: EM132424114

Question 1: Select a company that has several product versions of the same product. For three similar products go to the website or other advertising and look for benefits and attributes for each item. Compare these. Are they believable?

Question 2: Does subliminal advertising work? Provide three examples and discuss when and how they are used.

Question 3: Select two different products imported into the United States, such as chocolate bars and cereal. Discuss the Elements of Perception as they apply to the product, packaging, pricing and promotional claims to reposition the product to the United States.

Reference no: EM132424114

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