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Question 1: Select a company that has several product versions of the same product. For three similar products go to the website or other advertising and look for benefits and attributes for each item. Compare these. Are they believable?
Question 2: Does subliminal advertising work? Provide three examples and discuss when and how they are used.
Question 3: Select two different products imported into the United States, such as chocolate bars and cereal. Discuss the Elements of Perception as they apply to the product, packaging, pricing and promotional claims to reposition the product to the United States.
The planning stage of a DSM involves consideration of ‘where do we want to go?' and targets. Discuss the importance of establishing targets early on in campaign planning and managing.
What are the barriers to effective cross-cultural communication? How might these be surmounted? Identify 1 global location where this barrier is relevant.
What role does marketing play in the overall strategic planning process? In your post, discuss a company that you think has mastered the marketing process and also mention a company that you think needs much improvement in marketing products or se..
How has Tupperware used social media to mobilize not only its potential customers of a younger generation, but also its sales force? Would you say these efforts have been successful or not? Why
Determine at least two areas of strengths and areas of weaknesses in Wal-Mart's value chain
Prepare a critical review of fake news as it applies to marketing by synthesising readings - develop a marketing strategy and activation plan to overcome
Individually, students will prepare a 3-5 page essay (excluding cover page, abstract, and references) on the relationships and interdependencies.
Explain why it is a good idea to meet with decision-makers before presenting the plan for approval. (75-100 words)
Looking at the different ways to assess competitive advantage discussed in this chapter, does Apple have a competitive advantage over Microsoft.
How do price decisions affect the other three P's? Select a product that you regularly buy. How does price impact your purchase decision for this product?
Explain What competitive advantage is possible from benchmarking the WEB sites of your competitors and customers
a.nbsp create a multimedia presentation e.g. powerpoint keynote for the board of directors and stockholders in which
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