Reference no: EM132260084

Even though there are several positives to multinational markets, they don’t come without some negatives. One example would be the European Union. They are making great strides economically but have had disputes too. The text states that “It is significant that most of the problems encountered by the European Union have arisen over agriculture and monetary policy. In the early days of the European Community, agricultural disputes were common. The British attempted to keep French poultry out of the British market, France banned Italian wine, and the Irish banned eggs and poultry from other member countries” (pg. 278). This doesn’t happen very frequently today with the EU, but is still very much a reality. Another issue would be if you were trying to do business in the Middle East. While the richest countries in the world are found there, so is war and political turmoil. Then of course there are your usual suspects you would have to deal with such as varying cultures and taxes/tariffs. I think that if you can find at least one country and stick to that one country to do business with successfully, then you might have something. I know of a local Oklahoma business that sells athletic apparel and its number one buyer is Australia- not the U.S. Because business is so good with Australia, they haven’t ventured out because there is no need to. They found an international niche with an economically sound country.