Several objectives for marketing research projects

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Following are several objectives for marketing research projects. For each objective, please specify the type (s) of primary data that would be of use and a possible method(s) of data collection (based on the various classifications). Justify your answers.

Note: Some of them are broad, but try to answer them making whatever assumptions necessary about the specific objectives, and indicate all assumptions made in your answers. Please be concise in your answers.

(a) assess “people flow” patterns inside a shopping mall (routes people take within ashopping mall – like directions taken, sequence of stores visited etc.)

(b) gauge a salesperson’s potential for success

(c) segment a market

(d) identify shopper types that patronize a particular store

(e) discover how people feel about a new package design

Reference no: EM132221840

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