Several new projects related to the video game industry

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Reference no: EM132258712

An international marketing and distribution company is considering several new projects related to the video game industry. They already have several products and services related to the entertainment industry, such as movie and book clubs. The company mostly deals with adult customers and markets, but the VP of marketing, Lori, wants to investigate opportunities related to the growing video game market. After spending a small fortune on a new gaming system and video games for her son, she believes that parents usually pay for video games and want to be even more informed and involved in knowing what their children are playing. She also knows that many adults spend more and more of their free time using video games, and children also pay for games and other products themselves, especially via online orders. This Video Game Market Research Project would involve several marketing and information technology professionals. The main goals of the project would be to research the current and projected market, develop and administer online surveys to collect data, hold focus groups to help understand the potential market and target markets, analyze the data, determine whether or not your company should enter this market and how, and develop a plan for moving forward, if applicable.

1. Prepare a project charter for the Video Game Market Research Project. Assume the project will take six months to complete and cost about $200,000. Use the project charter template provided in Blackboard.

Reference no: EM132258712

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