Several consumers and consumer advocates are critical

Assignment Help Business Management

Reference no: EM1350993

1. Consider the last purchase you made in these categories: personal electronics, clothing, and/or vacation destination.

To what extent was your purchase decision influenced by decision-making complexity, individual influences, social influences, and situational influences? What specific issues were the most influential in making the decision? How could a marketer have swayed your decision in each case?

2. Many consumers and consumer advocates are critical of individualized segmentation approaches due to personal privacy concerns. They argue that technology has made it far too easy to track buyer behavior and personal information. Marketers counter that individualized segmentation can lead to privacy abuses, but that the benefits to both consumers and marketers far outweigh the risks. Where do you stand on this issue? What are the benefits and risks associated with individualized segmentation?

Reference no: EM1350993

Questions Cloud

Addresses pay for performance in healthcare : Physicians and facilities are paid for services rendered instead of the quality of the performance, known as pay for performance.

Determine the break even point in dollars and in units : The Corporation makes rubber stamps which sells for $400 each; their fixed costs are $75,000 and variable expenses are $250 per rubber stamp.

Audits-cpa-financial-compliance-operational : Explain what the following five words mean to you non CPA audit, financial audit, compliance audit, operational audit, fraud audit

Responding to employee reference checks : Examine the strengths and weaknesses of this message. Revise it so that it follows the guidelines for responding to requests for recommendations

Several consumers and consumer advocates are critical : Several consumers and consumer advocates are critical of individualized segmentation approaches due to personal privacy concerns

Controlling the growth in health care : One method commonly used by governments and private health insurers to control increments in health care spending are limits to reimbursement to providers.

Discovery of fraud in audit : As an auditor for Franken's Markets you have discovered fraudulent activities. In your previous discussions with management, no one with the Franken organization identified fraudulent behavior or activity and any questions related to such matters ..

Stages of piagets theory of cognitive development : Create a chart in which you describe the stages of Piaget's Theory of Cognitive Development. For each stage, identify a task that a child could perform.

Regarding significance of fraud : Provide and discuss some of the evidence regarding the significance of fraud in the United States.

User Account

All Pages