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Seven steps for a successful e-commerce strategy

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In Chapter 9 of Multinational management: A strategic approach (7th ed.), the authors list and describe the seven steps for a successful e-commerce strategy. Choose a brick and mortar company that has not yet transitioned to e-commerce. Which of the e-commerce strategies do you think would be the most challenging for your chosen business? Why?

Cullen, J. B., & Parboteeah, K. P. (2017). Multinational management: A strategic approach (7th ed.)

Reference no: EM132311485

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