Setting product-promotional and pricing strategies

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When it comes to selling products in different countries, it is important to get as much information possible in terms of local taste, demand and culture. This determines how the company should approach the market locally. This will be our subject for discussion.

Please respond to all of the following prompts:

Explain why it is important for global managers to get local authorities involve in setting product, promotional, and pricing strategies.

Give one or two examples.

Reference no: EM13761317

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