Set the goals and theme of the paper

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Reference no: EM13725561

Supply Chain Article Review Paper: Select an article from the University Library or an academic/business trusted internet source on the role of supply chains in marketing.

Write a 700-1050 Word paper that covers the following:

1. Set the goals and theme of the paper.

2. Introduce the concept and define it.

3. Introduce the article and its author(s) and give a brief summary of its core message(s)

4. Discuss the relationship the supply chain has to maintaining a satisfied target market.

5. Discuss the relationship between the supply chain and a successful marketing mix.

6. Why is this topic important for marketing managers to understand?

Reference no: EM13725561

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