Set and communicate promotional goals

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Reference no: EM13901059

Describe the methods you would use to

-Set and communicate promotional goals

-Examine the situation and decide on a plan of action

-allocate roles and responsibilities to indivisual members of your team

-determine the resources you will require (including team members)

-Set appropriate time lines for the campaign

-schedule promotional activities

-describe now you will obtain budget figures and relate actual costs to the budget

-determine the promotional activities that should be planned

-document the key messages of the campaign

-identify and select media vehicles

-set-up relationships/networks to assist with the promotion

-monitor the promotion

-analyze audience feedback

-assess the effectiveness of planning processes

-evaluate the results of the promotion

-draft conclusions and recommendations on future directions of promotional activities

-communicate the success/failure of the campaign to those involved

Reference no: EM13901059

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