Serving internal and external customers

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The emphasis on internal as well as external customer service has become imperative for overall operational effectiveness in today's world of work. Discuss the impact of customer service:

Analyze how it is possible for individuals and organizations to fail to focus on customers? Why?

[Remember that customers can be external – customers in the ordinary sense of the word – and internal, e.g., other departments are the customers of the corporate IT department.] Some functions can have both internal and external customers (e.g., marketing).

Discuss the similarities and the differences between serving internal and external customers.

Describe customer focus strategies--internal or external--from your own experience.

Reference no: EM132183706

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