Services undergo during the product life cycle

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Describe in detail the progression that products and services undergo during the product life cycle. How does the marketing mix play into the PLC model in each stage? Types of buyers? How does the Boston Consulting Group interface with the PLC?

Reference no: EM13857572

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Services undergo during the product life cycle : Describe in detail the progression that products and services undergo during the product life cycle. How does the marketing mix play into the PLC model in each stage? Types of buyers? How does the Boston Consulting Group interface with the PLC?

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