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Services marketing strategy

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Reference no: EM133162677

Select any company in the luxury services field, and analyse its services marketing strategy in terms of:

Promises made, how, to which segment (s), and why this/these segment(s).

How do you think the promises are kept (you can refer to the concept of the Service Marketing Triangle for this).

Summarize the seven P approach this company is using: product (offering); price; place; promotion; people; and processes.

How would you rate this company's service marketing strategy: bad, good, or fabulous, and why.

Reference no: EM133162677

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