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Select any company in the luxury services field, and analyse its services marketing strategy Promises made, how, to which segment (s), and why this/these segment(s).
How do you think the promises are kept (you can refer to the concept of the Service Marketing Triangle for this).
Summarize the seven P approach this company is using: product (offering); price; place; promotion; people; and processes.
How would to rate company's service marketing strategy: bad, good, or fabulous, and why.
What is appreciative inquiry (AI)? What are the implications of AI on defining project scope? Create a two- to three-page Word document in APA format to answer
Summary of the ethical dilemmas and the ambiguities of the situation. The legality of the use of personal information taken from social media as part
Explain how branding strategies apply to the health care market for existing and new products and determine the marketing communications strategy used in health care services.
Define the customer buying process. Why is it important to understand this process when deciding how to capture the customer's attention
Everyone should have a basic understanding of marketing. It can be used to market products, services, people, companies, charities, and ideas.
Identify and define the specific elements of the consumer buying decision process and how they would influence your purchase of a car if you were looking.
When is it "better" to give customers everything they want in a product as a premium price (higher than their average price) vs. giving them a lower priced
Write a 1,050-word blog using the Marketing Blog template as a guide that discusses three main marketing tips for business start-ups.
What is the overall impact of the new sources of energy in the Great Lakes area? What is the likely impact on commodity flows in that area?
Sportstar International David Kelly is the recently appointed Marketing Director of Sportstar International plc. The company is multinational marketer of sports equipment, selling a range of well-known brands in virtually every part of the world. As ..
Discuss the role of research in public relations. How has online communication impacted public relations? Explain in detail with an example.
Explain the difference between ethics and the law
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