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Services marketing-pricing concepts

Assignment Help Operation Management
Reference no: EM13831363

Problem 1:

Services Marketing

Activity Context

This discussion helps you develop the skills to master the following course competencies:

  • Integrate marketing analyses into general business management planning and decision making.
  • Communicate in a manner that is professional and consistent with expectations for members of the business profession.

This discussion helps you develop the skills to master the following objective:

  • Understand and explore the requirements and differentiators services marketing.

Activity Instructions

How does the marketing of services differ from that of marketing products?

Problem 2:

Pricing Concepts

 

Activity Context

This discussion helps you develop the skills to master the following course competencies:

  • Integrate fundamental principles and applications of marketing to address business problems.
  • Communicate in a manner that is professional and consistent with expectations for members of the business profession.

This discussion helps you develop the skills to master the following objective:

  • Observe how pricing affects the overall marketing mix.

Activity Instructions

Pricing is one part of the value equation in developing a marketing program. Discuss the methods available to marketers for establishing a pricing strategy. Analyze why each would be selected. Use at least one resource (cited in APA format) to support your ideas.

Reference no: EM13831363

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