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Services marketing and pricing concepts

Assignment Help Operation Management
Reference no: EM132830612

Question 1.

Services Marketing

Activity Context

This discussion helps you develop the skills to master the following course competencies:

Integrate marketing analyses into general business management planning and decision making.

Communicate in a manner that is professional and consistent with expectations for members of the business profession.

This discussion helps you develop the skills to master the following objective:

Understand and explore the requirements and differentiators services marketing.

Activity Instructions

How does the marketing of services differ from that of marketing products?

Question 2.

Pricing Concepts

Activity Context

This discussion helps you develop the skills to master the following course competencies:

Integrate fundamental principles and applications of marketing to address business problems.

Communicate in a manner that is professional and consistent with expectations for members of the business profession.

This discussion helps you develop the skills to master the following objective:

Observe how pricing affects the overall marketing mix.

Activity Instructions

Pricing is one part of the value equation in developing a marketing program. Discuss the methods available to marketers for establishing a pricing strategy. Analyze why each would be selected.

Reference no: EM132830612

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