Services marketing, The owner of a Ford car dealership dies

Services marketing

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Reference no: EM13844623

Services Marketing

Sullivan Ford Auto World (Christopher Lovelock)

The owner of a Ford car dealership dies unexpectedly. His 28-year old daughter, a health care manager with an MBA degree, temporarily takes command. She is shocked to find that the once-thriving dealership is losing money and realizes that she must choose between selling the business at an unfavourable price or working to turn it around. She suspects that improving the performance of the service department will be the key to saving the business.

Question:

What are your personal insights about the case? How can you apply this learning to Service Marketing?

Reference no: EM13844623

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