Service positioning versus product process

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"Service Positioning versus Product Process" Please respond to the following:

Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.

Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.

Evaluate how each matrix is unique in the way it addresses the needs of the customer.

Reference no: EM13742947

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