Reference no: EM132854912

"Service Positioning versus Product Process" Please respond to the following:

PART 1

Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.

Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.

Evaluate how each matrix is unique in the way it addresses the needs of the customer.

PART 2

Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.

Both offer a hierarchal approach to fundamental necessity; however the precise focus is different. Service positioning matrix utilizes the needs and wants of a given customer group and targets the requirements in order to obtain their business. Product process matrix tends to focus on how to maximize the product portfolio on a per customer basis, such as with Verizon and the phone, internet and TV package. Both share the common goal of maximizing profit, but differ in the manner in which revenue of optimized.

Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.

For the service positioning matrix, I would go with Hair Cuttery, as a reasonably priced hair cut experience; they focus on a quality experience at a low cost, with a quick turnaround. For the product process matrix, I would focus on the tanning and spa industry. Even though it is a service you are utilizing, they are always trying to push lotions and other add ons while you are there, in an attempt to maximize their dollar cost average per customer, per visit.

Evaluate how each matrix is unique in the way it addresses the needs of the customer.

The positioning matrix intends to break the customer down based on the customer's perceived willingness to purchase based on experience. The product process matrix relies on the perceived value of goods themselves, if your showing the customer they can save money by incorporating multiple products , the more likely they are to combine processes.