Service positioning matrix and the product process

Reference no: EM13720890

Problem 1: Compare and contrast the service positioning matrix and the product process matrix in terms of their differences and similarities.

Problem 2: Provide at least one example currently used in business for each of the matrixes and evaluate their benefits and limitations within the industry you chose.

Problem 3: Evaluate how each matrix is unique in the way it addresses the needs of the customer.

Reference no: EM13720890

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