Service performance for both external and internal customers

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Reference no: EM132287231

Service Management:

Assume you are the VP of Operations or VP of Marketing Communication for a large University. What types of research would be essential for understanding the service performance for both the external and internal customers? Select between 3 and 5 of the Customer research types. A complete answer will address and identify all the customer groups that are served on and off campus, directly and indirectly. (This is a complex question it will be complete if it covers the following) 1) your rationale for choosing that type of research (cost, value of information, etc 2) the audience .... remembering both internal and external "customers" of the university. You should address multiple customer bases. 3) how you would implement, (who, when, digital? interview? etc....)

Reference no: EM132287231

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