Service encounter opportunity to build satisfaction-quality

Reference no: EM13162733

1.Every service encounter is an opportunity to build satisfaction and quality.

TRUE

FALSE

2.Research done by a financial services company asked the respondents to describe the company using the brand name of an automobile. This is obviously an example of quantitative research.

TRUE

FALSE

3.Research used to track overall service quality that will be used for bonuses and salary increases of salespeople should have statistical validity.

TRUE

FALSE

Reference no: EM13162733

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