Service category with two dominant brands

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1. Pick a product/service category with two dominant brands.Who are their target markets? What are their main points of parity and points of difference? How have they positioned themselves. Upldad a 1-2 page essay answering these questions. If you use sources, be sure to cite them APA format.

2. You can look at the Web and they list the most ethical companies in the US each year - there are many surprises.

Lets look at it the other way - can you name an 'Unethical" company..?

Explain why

Reference no: EM132173955

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