Seriously considered as means of communication

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Reference no: EM132241395

Structure of the answer

- Introduction

- Body of the assignment

- Conclusions and recommendations - Draw your own conclusion and opinion on the topic.

References/Bibliography

Context

I’m often asked what is ‘the next big thing’ or to predict changes in e-commerce over the next 5 years. The truth is no one can predict the future, there are lots of examples of companies that have misunderstood the market for products.

‘This “telephone” has too many shortcomings to be seriously considered as a means of communication. The device is inherently of no value to us.’ Western Union internal memo, 1876

‘Who the hell wants to hear actors talk?’ H. M. Warner, Warner Brothers, 1927

‘I think there is a world market for maybe five computers.’ Thomas Watson, chairman of IBM, 1943

‘There is no reason for any individual to have a computer in their home’. Ken Olson (President of Digital Equipment Corporation) at the Convention of the World Future Society in Boston in 1977

I personally believe the best that organizations can do is to analyse the current situation and respond rapidly where appropriate. This is encapsulated by the quote by the Canadian sciencefiction writer William Gibson, who said: ‘The future is here. It’s just not widely distributed yet.’

A slightly different, and more forward-looking, perspective came from Bruce Toganizzi, who founded the Human Interface Team at Apple and developed the company’s first interface guidelines (E-consultancy, 2007):

‘Successful technology-predicting is based on detecting discontinuities and predicting the trends that will flow from them.’

You recently started a job as an e-commerce manager for a resort. How will you monitor and respond to technological innovation? Discuss. Minimum – 800 words

Reference no: EM132241395

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