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Serious product recall issue

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Although Mattel conducts strategic planning from a customer point of view, the company still suffered from a serious product recall issue. Why does customer-focused strategic planning not always prevent issues like this from occurring?

Reference no: EM131196770

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Serious product recall issue : Although Mattel conducts strategic planning from a customer point of view, the company still suffered from a serious product recall issue. Why does customer-focused strategic planning not always prevent issues like this from occurring?
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