Series of drop-down, Choosing from product options on a

Series of drop-down

Reference no: EM13788583

Question 1: After the U.S. Civil War, grave memorial companies offered a different type of marker for the graves of Union soldiers than for Confederate soldiers. One company, however, offered markers in the form of a statue of each fallen soldier with a handmade replica of the soldier's likeness on the face. These two offerings are examples of __________ and __________, respectively.

A. customization; personalization

B. modal communication; non-modal communication

C. mass customization; narrow customization

D. pull communication; push communication

Question 2: Choosing from product options on a series of drop-down menus on a Web page is an example of:

A. collaborative customization.

B. adaptive customization.

C. collaborative personalization.

D. adaptive personalization.

Question 3: According to market research by DoubleClick, 780 out of the 1,000 online customers surveyed had made a purchase after:

A. visiting a microsite.

B. receiving spam.

C. receiving opt-in e-mail.

D. viewing a Shoshkele.

Question 4: Companies with Web sites with no history of visitor activity or search engines with high amounts of traffic usually choose to use the __________ payment model for online advertising.

A. cost-per-thousand exposures

B. Shoshkele

C. cost per click-through

D. flat-fee

Reference no: EM13788583

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