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ATTITUDE SCENARIO
Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either model A or model B from the same company. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each model performs on a given attribute (b) are given below:
Model A
Model B
Attribute
e
b
Low Price
3
8
Energy Consumption
2
5
6
Design
9
Refer to the Attitude Scenario. Which of the following is true about Serena's overall attitude following the implementation of the attitude-toward-the-object model?
A. Serena has the same overall attitude toward Model A and Model B.
B. Serena has no significant attitude toward any model.
C. Serena has a more favorable attitude toward Model A.
D. Serena has a more negative attitude toward Model B.
E. Serena has a more favorable attitude toward Model B.
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