Serena overall attitude

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ATTITUDE SCENARIO

Serena wants to buy a new hair dryer. She surfs the Internet and finally considers buying either model A or model B from the same company. She rates them on their price, energy consumption, and design. Her evaluative ratings (e) for each attribute and her beliefs of how each model performs on a given attribute (b) are given below:

 

 

Model A

Model B

Attribute

e

b

b

Low Price

3

8

8

Energy Consumption

2

5

6

Design

2

8

9

Refer to the Attitude Scenario. Which of the following is true about Serena's overall attitude following the implementation of the attitude-toward-the-object model?

A. Serena has the same overall attitude toward Model A and Model B.

B. Serena has no significant attitude toward any model.

C. Serena has a more favorable attitude toward Model A.

D. Serena has a more negative attitude toward Model B.

E. Serena has a more favorable attitude toward Model B.

Reference no: EM133259428

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