Sequence to follow in development of new products

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Reference no: EM132255413

1. Generally, the best sequence to follow in the development of new products is

technology, form, then benefit.

form, technology, then benefit.

benefit, technology, then form.

technology, benefit, then form

2. Given below are examples of corporate strengths that management has asked be used to differentiate the firm's new products. Which of these have a market focus?

Herman Miller: Utilize our fine furniture designers.

IBM: Be for all people in computers, not just techies.

Braun: Utilize innovative design in every product.

White Consolidated: Be made on our assembly lines.

3. The term platform was initially associated with which of the following industries?

Aircraft manufacture

Consumer electronics

Automobiles

Computers

4. Perceptual gap analysis techniques are not

frequently used in concept generation.

employed throughout new product development.

made use of by managers during the launch of a product.

based on the beliefs and judgments of managers.

Reference no: EM132255413

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