Separate web sites is expensive-adds little business value

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Reference no: EM131720155

Stars Inc. is a large clothing corporation that specializes in reselling clothes worn by celebrities. The company’s four web sites generate 75 percent of its sales. The remaining 25 percent of sales occur directly through the company’s warehouse. You have recently been hired as the director of sales. The only information you can find on

the success of the four Web sites follows:

You decide that maintaining four separate Web sites is expensive and adds little business value. You want to propose consolidating to one Wet site. Create a report detailing the business value gained by consolidating a single Web site, be sure to include your website profitability analysis. asume that, at a minimum, 10 percent of hits result in a sale; at an average, 30 percent of hits result in sale; and at a maximum, 60 percent of hits result in a sale.

Reference no: EM131720155

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