Sensory adaptation affect advertising effectiveness

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Reference no: EM132214986

Questions on Consumer Perception

1. How does sensory adaptation affect advertising effectiveness? How can marketers overcome sensory adaptation?

2. Discuss the difference between the absolute threshold and the differential threshold. Which one is more important to marketers? Explain you choice.

3. For each of these products - chocolate bars and bottles of expensive perfume - describe how marketers can apply their knowlodge of the differential threshold to packageing, pricing, and promotional claims during periods of:

(a) rising ingredient and material cost

(b) increasing competition.

4. Does subliminal advertising work? Support your view.

Reference no: EM132214986

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