Reference no: EM132096336

Seminar topic presentation

Overview

This assessment requires forming a group of four to five (4-5) students. Group is required to choose an idea based on a contemporary issues in our society, and then communicate with a target audience applying Integrated Marketing Communication (IMC) campaign.

i Note: Applied project develops course learning outcomes 1 as follows:

Course learning outcome 1

Communicate effectively using business discipline-appropriate literacy and verbal skills that express complex ideas or contexts and are suited to audience and context.

i Note: Applied project develops course learning outcomes 6 as follows:

Course learning outcome 6

Identify corporate disciplinary-appropriate socially responsible behavior and make recommendations for improved Business practice

Details

Group presentation is two-fold. Firstly, a story need to be constructed using Microsoft Movie Maker or E-movie. Group should download this software which is free to construct a digital story. Any form of visual image (for example: you tube, photo etc.) are required to design the story. This method substitutes written report. Therefore, there will be no report. Group will only present the digital story in the first session of the presentation. Five minutes is allocated for video presentation.

Secondly, or in session 2, group should use PowerPoint or Prezi to present IMC campaign. Marketing strategies are restricted in segmentation/targeting and Integrated Marketing Communication (IMC) plan. Finally, Besides IMC campaign, group should present a Corporate Social Responsibility (CSR) model to demonstrate the ways ethics will be incorporated. Ten minutes is allocated to PowerPoint/Prezi presentation. At the end of presentation, group will propose pragmatic recommendations.