Sells radio frequency inventory tags

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National Scan, Inc., sells radio frequency inventory tags. Monthly sales for a seven-month period were as follows:

Month Sales (000 units)

Feb.       19

Mar.      18

Apr.       15

May       20

Jun.        18

Jul.         22

Aug.       20

a. Plot the monthly data on a sheet of graph paper. b. Forecast September sales volume using each of the following:

(1) The naive approach

(2) A five month moving average

(3) A weighted average using .60 for August, .30 for July, and .10 for June

(4) Exponential smoothing with a smoothing constant equal to .20, assuming a a March forecast of 19(000)

(5) A linear trend equation c. Which method seems least appropriate? Why? (Hint: Refer to your plot from part a.) d. What does use of the term sales rather than demand presume?

Reference no: EM132097310

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