Selling techniques between consumer-industrial salespeople

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1. Discuss some major differences of selling techniques between consumer and industrial salespeople. Please provide at least 3 clear examples. Also why are customer demographics important in selling?

2. Briefly describe Microsoft corporation. What is their primary business, who were the officers or key players described? If the company is currently in business, list the company’s current CEO, total sales, and profit or loss for the last year where data is available. Identify key events or phases in the company’s history. Describe the performance of this company in the industry.

Reference no: EM132292493

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