Reference no: EM133672295
Make a messaging FOR EACH GROUP Nfocused on selling season subscriptions for current subscribers (from the most recent season), lapsed subscribers (missed last season or more), and multi-ticket buyers (those who have purchased single tickets for more than one show during the season) that if they subscribe, they will have early access to select their entry time for the season as well as other subscriber benefits.
Nutcracker Public On-Sale (End of July)
Make a an exhibition specific messaging to Top of Funnel, Middle of Funnel, and Bottom of Funnel individual ticket-buying audiences when tickets officially go on sale to the public at the end of July.
Group Sales Push (October)
Group sales push. Your goal here is to find segments who would be interested in booking a group sale for the benefit of the group experience, a discount (group discounts tend to be 15-20% off single ticket prices), and other perks such as a special group cocktail hour (for large, important groups), recognition from the stage or on signage, etc.
Final Ticket Push (November)
Starting a month out from opening night, this is the final push to sell individual tickets to Top of Funnel, Middle of Funnel, and Bottom of Funnel individual ticket-buying audiences. This phase of the campaign is focused on filling final tickets up until the opening of the exhibition.