Selling online to expand her total sales

Reference no: EM13191536

Annette Jackson owns a small crafts store in central Missouri. She wants to expand her store's reach outside the region to increase her profits and simultaneously reduce her inventory. Annette's teenage daughter suggested that she conider selling online to expand her total sales. She asked you to help her estimate how much it might cost in the first year to create a simple store with a catalog of about 100 items. Annette wants you to investigate two CSP offerings and report back to her what you find. Because her store is small, limit your research to basic commerce and mall-style services. Annette would like to consider the following information for the two CSP offerings you examine:

- Costs: initial setup fee, monthly fee, and transcation fees
- Amount of disk space the CSP would provide for Annette's 100-item store
- Existence of search engine within each store
- Promotion and marketing opportunities
- Customer communications capabilities, such as automated e-mail confirmation of orders
- Shopping cart or other order entry mechanism
- Nature of the domain names available (sub domain of the site or not)
- Upload capabilities for produce names, descriptions, images, and costs (can they be uploaded from files or databases, or must the merchant enter each item individually?)
- Existence of an online user manual for the merchant

Produce a report of about 500 words

Reference no: EM13191536

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