Selling executives on project management

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Reference no: EM132717506

Read the Chapter 10 Case titled: Selling Executives on Project Management.

Analyze the fundamental reasons why the executives in the case refused to listen to their own employees, but were willing to listen to a consultant. Discuss the main reasons why the executives still seemed apprehensive even after the consultant's presentation.

Imagine that you are the consultant for the case study. Speculate on three strategies that you could employ to get the executives to understand your point of view and thus support your project management recommendations.

Attachment:- Case study chapter 10.rar

Reference no: EM132717506

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