Selling concept and marketing concept have different meaning

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1. The purchase of an umbrella would be what type of consumer products?

2. The selling concept and marketing concept have different meanings, why?

3. Those who are in Generation __ were born between 1965 and 1976, while those born between 1977 and 2000 are called Generation ___ or _________.

4. True or False: Brand mantra serves to articulate the heart and soul of a brand in a 3-5 word phrase.

5. True or False: Clorox bleach would count as a durable good.

6. True or False: Marketing is defined as the process by which companies create value for customers and build strong customer relationships, capturing customers’ value in return.

7. True or False: Trying a new brand of cookies just out of boredom is an example of habitual buying behavior.

8. True or False? The “Share a Coke with…” campaign by beverage company Coca-Cola is a way of letting customers customize their soda cans. This would be an example of micromarketing.

Reference no: EM131656157

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