Sell coffee develop their marketing strategy

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Reference no: EM132228979

1. Do you know the difference between need and wants? When companies that sell coffee develop their marketing strategy, do they concentrate on satisfying their customers’ needs or wants? What about a utility company, such as the local power company? A humanitarian agency, such as Doctors without Borders?

2. Select one small/medium and one large sized organization or company and closely examine the images in the selected company's websites in terms of how women, people with disabilities, older people, and other visible minorities are portrayed. In a minimum of 600 words, clearly discuss how each of the selected companies have done and list any recommendations you have for them.

Reference no: EM132228979

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