Self-reference criterion is an unconscious reference

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Self-reference criterion (SRC) is an unconscious reference to one's own cultural values, experiences, and knowledge as a basis for decisions.

Ethnocentrism refers to the notion that one's own culture or company knows best how to do things.

Do you think both the SRC and ethnocentrism impedes the ability to assess a foreign market in its true light?

Reference no: EM131474244

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