Reference no: EM133266827

You will be using the digital strategy reviewdata and information in this task to prepare the present a digital strategy report.

A digital strategy is a written plan that explains and clarifies an organisation's online goals. The strategy also helps selection and implementation of the right technology and processes in to achieve these goals. The strategy relates to organisation's overall business and marketing objectives; and what they want their business to achieveonline.

In previous , you had undertaken an extensive digital strategy review based on an organisation profile. Assume that following your review, the organisation has asked you to organise all the data in a report and present it to the organisational stakeholders. You will continue to play the same role as in the previous task.

Part A: Digital Strategy Plan and Report

You report will draw from the review conducted in the previous task. Use the followingas a guide to the report's structure;

A summary of council's information technology strategy
Customer, clients and/or target audience
Stated aims and objectives
Competitive strategies
Current State
Current Digital Portfolio and Presence (Search: Council Websites, affiliated websites, Twitter, Instagram, Facebook, LinkedIn, YouTube etc.)
Website Overview (strengths and weaknesses)
Social Media Overview
Council Digital SWOT Analysis (based on the above review and analysis)
The Future
Digital technology needs
Platform needs
Digital technology approach
Key strategic initiatives/priorities (at least three priorities)
Recommendations
Website Program
Social Media Program
Implementation phases
Implementation process and stakeholder roles and responsibilities
Proposed costs and budget

First, a draft report structure and discuss with your manager. Get approval (sign-off or email confirmation) of the structure before populating the report.

Use tables and matrices as needed to illustrate and present the review data and current state of digital presence/portfolio.

Each of the above sections should be detailed and maintain a consistent flow of information and argument/explanation throughout.

The report should be word-processed and written in a formal style for management review and presentation.

All external sources and texts must be acknowledged and referenced.

Part B: Presentation

Assume that the plan has been approved by the management and reached an implementation stage. In a typical workplace environment, implementation would be a stepped process and monitored over a long period time. In a classroom environment, implementation will be simulated. For the purpose of this task, the class audience will play the role of the internal and external stakeholders and will be briefed by the trainer/assessor prior.

You will be required to emulate implementation process by;

Call and conduct a staff meeting (as per the schedule set by your trainer/assessor) for implementation of the plan and strategies
Communicating requirements for implementing the plan - Action plan and implementation stages
Describe and define key stakeholder and consultation process in implementation, including the requirement of external consultation (e.g., developers, contentswriters, programmers etc.)
Define stakeholders' roles and responsibilities including setting roles for team members, including any

needs for upskilling/training of staff members

Assign roles and responsibilities for implementation of strategies, including selection of platforms/technologies, digital media presence/portfolio, and processes for reviewing digital strategy performance
Seek feedback on organisational requirements and explaining the procedure for implementation, includingcosts
Applicable legislative and regulatory requirements (safe, legal, and ethical practiceand use)

Ensure that you take notes from the meeting. Also ensure that you explain each step and seek feedback. Based on the discussion, articulate implementation process and assign responsibilities within the roleplay.

You will be required to submit a final report summarising the meeting, audience suggestions, processes deployed for implementation and measures in place for continuous improvement, as well as changes/variations to be made to the plan based on the stakeholder.