Selecting segments to target in marketing strategies

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Reference no: EM132205319

Discuss and explain

a- Explain why smaller can be better when selecting segments to target in marketing strategies.

b- Why does the persuation required with a product differentiation strategy present more of a challenge than the persuation required with a market segmentation strategy?

c- What historic factors led to the development and prominence of advertising and promotion research departments during the mid-1900s?

d- What is single -source research, and what is in connection to the universal product codes (UPC's) one finds on nearly every product in the grocery store?

Reference no: EM132205319

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